Saturday, September 27, 2008

Why Voters Thought Obama Won...

Okay, we thought that McCain had a slight upper hand tonight (though we also said it wasn't a game changer, which is basically another way of saying that McCain didn't do what he had to). But the initial polls suggest that viewers give the nod to Obama in a big way.

TPM has the internals of the CNN poll of debate-watchers, which had Obama winning overall by a margin of 51-38. The poll suggests that Obama is opening up a gap on connectedness, while closing a gap on readiness.

More Results...
Specifically, by a 62-32 margin, voters thought that Obama was “more in touch with the needs and problems of people like you”. This is a gap that has no doubt grown because of the financial crisis of recent days. But it also grew because Obama was actually speaking to middle class voters. Per the transcript, McCain never once mentioned the phrase “middle class” (Obama did so three times). And Obama’s eye contact was directly with the camera, i.e. the voters at home. McCain seemed to be speaking literally to the people in the room in Mississippi, but figuratively to the punditry.

The Obama campaign is quick out the gate with this new TV ad on the economy, criticizing McCain for saying nothing about the concerns of the middle class during the debate:

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